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Primark on the Rise

Since Primark’s opening in early September of this year, not one day goes by where I don’t see someone in Boston carrying one of their shopping bags.

Originally started in Ireland, the Irish retailer has made their way from Europe to Boston. The Primark in Boston is the first of the European chain to open in the United States.

Primark takes up four floors in the Burnham Building at Downtown Crossing and has been a huge hit with shoppers.  It’s also the site of the old Filene’s Basement store.

According to Janet Dwamena, an employee at Primark and student at Suffolk University, Boston was a “no-brainer location” for the owners of Primark, given Boston’s rich Irish history. Noticing the success of other European fashion companies expanding to the States, such as Zara and H&M, was the additional push the owners needed. However Boston isn’t the only city in America that should be excited – Primark currently has plans to open two stores in Philadelphia and New York.

Though primarily marketed as a clothing store for women, men, and children, Primark offers much more. Home décor, kitchen supplies, and accessories (such as handbags and jewelry) are a few of the additional goods that can be found there.

Primark’s style is simple, minimalistic, and European-inspired. It’s modern and classic at the same time, with current fashion twists on classic pieces. With so many options to choose from, it begs the question: how is everything so affordable? Dwamena explained that Primark buys their clothes from a supplier in bulk, which means that the more they buy, the cheaper their products are. Now consumers can go shopping feeling guilt-free!

Priding themselves on excellent customer service and top-quality products, Primark has certainly set the standard for a successful modern-day shopping experience.

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