Public Relations Society Networking Event Held in Somerset
The Suffolk University Public Relations Society (SUPR) sponsored a networking event last Tuesday in 20 Somerset, where two up-and-coming individuals shared their experience in the public relations industry. The first guest, Brooks Wallace, represented the Boston chapter of the Public Relations Society of America (PRSA), while the second, Kelsey Doherty, is one of two social media assistants for the Boston Red Sox.
Doherty first began working with the Red Sox during her sophomore year at Emerson. Wallace, on the other hand, has experience from many companies, including the Boston Globe and Fox 25. Currently, she’s employed at a boutique public relations firm named Hollywood Public Relations from Plymouth, Massachusetts. These distinct perspectives gave the audience two unique experiences to learn from, leaving everyone with a better understanding of what exactly public relations entails.
“I didn’t fully understand what PR was until I got my first job,” stated Wallace. Initially, Wallace had worked for the Boston Globe in hopes of gaining experience in journalism. However, after her experience at the Globe she realized that her interest was not in journalism, but rather public relations.
Her first experience in the public relations industry was with a PR firm named RF Binder. Wallace worked with various businesses including Bank of America, Dunkin’ Donuts, and Citizen’s Bank. It was in these positions where Wallace began to understand the purpose of public relations. She recounted a specific event when she worked with Rob Gronkowski for a Dunkin’ Donuts advertisement. It was experiences like these that stayed with Wallace and further pushed her into the public relations field.
Doherty had a different story. Running into the classroom from a meeting that finished just before the event, Doherty gave the audience a good impression as to how busy a PR professional can be. Once Doherty situated herself in one of the high chairs in front of the room, she began to discuss her experience as a social media assistant for a professional sports team.
The Boston Red Sox have two social media assistants that oversee and manage the entire portfolio of Boston Red Sox social media. Their job usually requires them to update the news feed of the pages and accounts, as well as respond to fans. Dealing with the vicious fans can sometimes be overwhelming—especially during a losing streak—but Doherty said she has learned to work past this.
The Suffolk University Public Relations Society hosted a popular, informative event, with the audience nearly filling the large Somerset classroom. Suffolk is in the process of becoming fully registered with PRSA, and encouraging student interest is the best way to yield results. Students who are interested in Public Relations, becoming a member of PRSA Boston, or simply want to explore the possibilities in Public Relations have the opportunity to attend some upcoming events.
PRSA Boston is hosting two events in the near future. On October 24th the Young Professionals Network (YPN) will be teaming up with PRSA Boston and ticket holders in a crisis communications networking event. This workshop will help young professionals gain valuable strategic planning, presentation and collaboration experience. On November 14th, YPN invites you to help The Greater Boston Food Bank feed those in need.
PRSA Boston also began a new job shadowing program this year, giving students the opportunity to witness a PR professional career first hand. It’s an experience few have taken advantage of, but one that offers a lot of promise. For more information please visit the PRSA Boston website here.