Breast Cancer Awareness Gains Support From WWE
When people think of the WWE, they usually picture rough, muscular wrestlers. The whole brand is based around their superstar’s tough personas and the want to harm their opponents in a physical way. But for the month of October, the company wants to help others.
World Wrestling Entertainment is partnering with the Susan G. Komen Foundation, during the entire month of October, to raise money for National Breast Cancer Awareness Month.
Last year, WWE did a similar promotion for breast cancer, which only involved their most popular superstar, John Cena. They sold all of his merchandise as awareness gear for the cause and donated 100 percent of those profits to the foundation. However, this year they have expanded their efforts and everyone will be involved.
Throughout the campaign, all Superstars and Divas will wear pink, customized “Rise Above Cancer” shirts to the ring. 20 percent of all the sales made from the shirts sold will be donated to the nonprofit organization.
“I am proud that WWE’s partnership with Komen has expanded to include all WWE Superstars and Divas,” said WWE Superstar John Cena in an interview with wwe.com. “WWE’s global platforms combined with the full force of our roster will bring critical awareness for this devastating disease.”
WWE will add the pink breast cancer awareness symbol to various parts of their set including the announcer table, entrance ramp and ring skirt in order to fully express their support. Even the ropes of the wrestling ring will be pink and white.
The company has also promised they are going to use all their assets such as television and pay-per-view broadcasts, live events and digital and social media to produce awareness and promote fans to get involved.
“WWE Superstars and WWE Divas are providing an important public service by reaching millions of WWE fans – women and men – with breast cancer education and information, while raising funds that keep our work vital,” said Dorothy Jones, VP of Marketing for the Komen Foundation in an interview with wwe.com. “We’re grateful for WWE’s commitment to this cause, and to WWE fans for their enthusiastic support of Komen’s mission to end breast cancer.”
While some critics say this is a stunt to fancy the brand and copy the NFL’s similar promotions this month, the WWE seems to be sincere and genuine regarding this campaign.
As the WWE reaches roughly 13 million viewers in the United States each time it airs a program, they shouldn’t have any problem helping to spread awareness and raise money for this great cause.
If you would like to buy the WWE merchandise and help raise money for this excellent cause visit http://shop.wwe.com/Rise-Above-Cancer-Collection/riseabovecancer,default,sc.html or donate at http://ww5.komen.org.